The Origins of the Mill Creek War Room — Or, How We Stole Our Logo

At a Mill Creek Winter Solstice gathering in an undisclosed location, several shifty-looking neighbours wasted no time to plot resistance against Alberta’ United Conservative Party (UCP) lies and corruption. Thus, the Mill Creek War Room was born. Inspired by the intrepid Jason Kenney UCP Stupid Campaign to propagandize about the fossil fuel industry, we stole our own logo for free .

Our Very Expensive Logo Rejects

Our verrrry expensive parody of the Canadian flag won in spite of the fact that three potentially winning alternatives were contemplated. See below:

These three mock-ups held promise but consensus was the maple leaf offered illuminating hidden meanings – a homely counterweight to Jason Kenney’s separatist Wexit posturing.


AxeIt (After Kafka)

The Mill Creek War Room Alberta anti-separatist pro-education moniker is AxeIt (After Kafka) –  

But we need books that affect us like a disaster, that grieve us deeply, like the death of someone we loved more than ourselves, like being banished into forests far from everyone, like a suicide. A book must be the axe for the frozen sea within us. 

Franz Kafka, Letter to Oskar Pollak (27 January 1904)

Backgrounder

As you may recall Jason Kenney’s $30 million plus “War Room” dedicated to a dying industry hired a marketing company for an undisclosed but no doubt substantial amount of money to steal a logo from an American software company.

The Huffington Post reported:

Alberta Premier Jason Kenney’s “Alberta War Room” is in search of a new look, after social media users pointed out the newly created agency’s logo was identical to one for an existing software company.

The logo used by the Canadian Energy Centre (CEC), since it launched earlier this month, is identical to that of the large U.S. software company Progress, which has been around since 1981. 

Kenney launched the provincially-funded centre to combat what the United Conservative Party (UCP) government calls “misinformation” about the province’s oil and gas industry. It produces advertising promoting oil and gas, while targeting mainstream media and social media critics. It has an annual budget of $30 million. 


The Jason Kenney UCP War Room Stupid Campaign also used an image of a Toronto location as a key element in their advertising. (Note the UCP War Room is located in Calgary.) Meanwhile it is no small irony that Jason Kenney is hell bent on fulminating separatist Wexit fantasies that demonize eastern Canada and Toronto the Good.


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